Pragmatic
Design direction

A jack of all trades is a master of none, but oftentimes better than a master of one

Over the past two decades, I've worn many hats. After graduating with a BFA in Medical Illustration, I evolved into designing and building websites, apps and products for start-ups, agencies and enterprise brands. Along the way, I've picked up a few skills that have made me a well rounded design director, courtesy of these fine companies.

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2020-2025
Global Design Director
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Beyond Logo
Ran the global creative team of 15+ UX and UI designers, writers, and content strategists to deliver creative solutions for enterprise brands. Eestablished a Mexico design studio and pitched 50+ new business proposals.

Accounts: Google, Snapchat, SEGA, BPM Supreme, Paramount, and Influenster
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2014-2020
Partner, Experience Design
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Beam Logo
Experience and Visual Design practice lead for all agency clients. Responsibilities included managing visual and experience designers, creative direction across our clients, scoping projects and winning new business.

Accounts: Fidelity, Aruba, MINI, BVI Medical, and Boston Consulting Group
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2011-2014
CD, Experience Design
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Publicis Sapient Logo
Experience Design creative lead for financial service accounts. Worked closely with Client Executives and Program Managers to staff and estimate projects and fostered a cross-country relationship with the India creative studios.

Accounts: The Hartford, Mohegan Sun, Schneider Electric, and Webster Bank
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2007-2011
ACD, Digital Studio
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Martin Logo
Oversaw the digital studio to provide solutions for integrated campaigns. Integrated the studio and design departments to develop more digital capabilities that spanned web sites, microsites, apps, and banner ads.

Accounts: PING, UPS, BFGoodrich Tires, ESPN, Microsoft, and Walmart.
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2005-2007
Interactive Art Director
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Rightminds Logo
Provided art direction on all digital projects for Rightminds’s client roster. Designed a website builder application for LandAmerica offices to build professional looking websites using approved content and brand standards.

Accounts: Infor, Genworth, Carl Zeiss Lenses, and LandAmerica.
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2003-2005
Senior Experience Designer
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Capital One Logo
Responsible for the site architecture, design, and front-end coding of My One Place, Capital One’s intranet portal. Worked with business lines to bring their ideas to the portal environment and flag any technology issues.

Conduct focus groups and user experience testing.
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how i help companies win

While at Beyond, I established a Design System practice to deliver websites more efficiently for our clients. To enable this change, I built a specialized design team in Mexico and utilized Webflow to bring projects to life.

Design Services

As a multi-faceted creative, I have honed the following skills to provide a mix of hands on execution with design leadership.

Digital Design
First and foremost, I am both a UX and UI designer who understands how to deliver experiences that go beyond the brief.

New Business
Working closely with clients on meeting their needs, I've successfully scoped and won dozens of projects with budgets that range from $50,000 to $5,000,000.

‍Team Management
I’ve built local and global teams across multiple disciplines consisting of writers, strategists, developers and designers.