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Pragmatic Design direction

I focus on delivering experiences that delight, while also balancing client requirements with customer expectations.

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how i help AGENCIES win

My focus over the past 3 years was establishing a Design System practice—as well as unlocking the potential of Webflow—to deliver websites faster and cheaper. To achieve these goals, I built a Mexico design team specialized in these areas and helped make Beyond a certified Webflow partner.

Snap
Oversaw a team to deliver a cutting edge design system across 4 brands
Google
Adapted Material Design for a new DS for internal tech platforms
BrodieRich - Webflow Conf 2025

my focus is Leading Website and product engagements

Structuring the right size and shape of team required having dabbled in all facets of digital design. Coupled with extensive marketing experience, I merge the disciplines of user centric design with compelling communication strategy. During my career, I have worked at start-ups, a Fortune 200 company and award winning agencies. Collaborating with team members, I unite experience design, strategy and aesthetics to solve complex problems.

I have worked with clients across multiple industries, including Google, Snapchat, Influenster, Fidelity Investments, Aruba, Walmart, UPS, The Hartford, Schneider Electric, Mohegan Sun, BFGoodrich Tires, and Capital One.

Brand collaborations

Aruba Logo
Walmart Logo
Snap Logo
Youtube Logo
Paramount Logo
SEGA Logo
BPM Supreme Logo
BFGoodrich Tires Logo
Influenster Logo
Google Logo
Fidelity Logo
MINI Logo

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Contact:
San Francisco, CA
brodierich@gmail.com
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