BVI CustomEyes
An App as Sharp as Their Knives
Client
BVI Medical
Date
September 15, 2020
Role
Design Director, Designer, Illustration, Strategy
Challenge
Build BVI a Sales App as Sharp as Their Knives
BVI manufactures, sells and distributes ophthalmic devices across the US, Europe and Asia. With hundreds of sales reps across dozens of countries, BVI's convoluted sales process led to errors and 9 months to close a sale. They needed a better way to sell their 1400+ products, prove their value, and cut down their sales cycle to 3 months.
Approach
Overhauling product sampling and discovery
Collaborating closely with Influensters product and brand teams, we completely reimagined the product and service experience from the ground up. During this phase, we identified features that were underutilized, redundant or causing friction. We focused the redesign on a simplified onboarding, improved product interaction, and unlock sampling opportunities.
Text Link
15:00 Time to construct a surgical pack, 19% Improved sample to close rate and $988 Increased revenue per sample.