SEGA Corporate webSite
Level up a gaming legend to unify their unique brands.
Challenge
A gaming icon in the 80s and 90s, Sega’s Brand languished in the 2000’s.
Dated, fragmented, and no longer fit for the company or its place in the market, particularly as it set its eyes towards being a broader content and entertainment company.To get them back on track, we reimagined the experience so that it met the needs of today’s customers, created clearer space for its franchises, and honored the legacy of a true gaming giant.
Approach
Overhauling product sampling and discovery
Collaborating closely with Influensters product and brand teams, we completely reimagined the product and service experience from the ground up. During this phase, we identified features that were underutilized, redundant or causing friction. We focused the redesign on a simplified onboarding, improved product interaction, and unlock sampling opportunities.
Text Link
The new sega.com is an experience fit for the entertainment company it is today. Now, a single global presence, providing autonomy and creativity at the game and studio level, customers can now discover, engage with, and purchase from beloved franchises easier than ever before.