A Sharpened Approach
BVI, a manufacturer of ophthalmic devices, needed a streamlined way to sell their 1,400 products, prove their value, and cut the sales cycle to three months.
Defining the Experience
Collaborating closely with BVI’s marketing and sales team to understand the customer and the buying journey, unique solutions were uncovered through competitive analysis and creative brainstorming.
Exiting the workshop, a prototype was tested with BVI Sales Reps across North America and Europe and the insights gained during this phase led to small changes to the experience, but overall the reception was highly positive.
Bringing it to Life
An intuitive interface to select components, assemble a pack, and deliver a quote.
Armed with key screens and a prototype, we mapped out user flows to accomodate the myriad of ways a Sales Rep could configure a sales quote.
No more guesswork
Instead of using spreadsheets and a catalog, sales reps could filter and serach for specific components and easily add them to a pack. Detailed information with 360º views and large photos enhanced the experience.
Visualize the construction
Users can drag and drop products into containers or layers to adjust how the pack will be assembled.
The application stacks isometric illustrations to visualize how the components will be arranged within the pack.
Clearly Communicate
Upon closing the sale, emails are sent to the customer, manager and production teams. PDF documents can be downloaded that list components and include build instructions.
REsults
Credits
