Influenster
React Native App
Client
Brief
Embark on a strategic, structural, and visual overhaul of the platform to breathe life back into the app and broaden their audience.
Launched
July 2022
Role
Design Director, Designer
Website
www.influenster.com
Tags
App Design
React Native
Text Block

A catalyst for change

Influenster is a product sampling platform with over six million active members. Acquired by BazaarVoice in 2020 meant it was time for an overhaul.

Accessible on any Device

Needing to operate on both web and mobile (iOS/Android), Influenster was rebuilt using React Native, enabling components to be shared across desktop and apps through a central component library.

Components only needed to be designed once (mobile-first to cater to the audience being targeted) before being optimised for web.

Two white cosmetic containers with gold lids in front of purple background displaying influenster app screens featuring product reviews and user photos.

Modern Evolution

Aside from a complete UX/UI overhaul, we improved specific experiences that ranged from a “Tinder-esque” onboarding journey to personalized product matching.

The Sample experience was completely rearchitected to give more clarity into the member’s progress.

Collage of beauty and wellness app screens showing user profile, product categories, product details, reviews, style personalization, surveys, and polls with a purple background.

Scaleable and flexible

The Influenster platform is complex, leveraging 42 APIs that include integrating everything from payment processors, to rating systems, to photo verification, to social media. 

Every component is shared across three different views - Responsive Web, iOS and Android.

Screenshot of Influenster product page showing Yves Saint Laurent 3D All Over Glow Powder with rating, reviews, product image, and usage details on desktop and mobile views.

REsults

4.8/5
App Store (up from 3.2)
+39%
Growth of members during beta
+49%
Increase in NPS Score

Credits

Abby Kalen
Lead Visual Designer
Chelsey Camargo
Lead Experience Designer
Denise Zocchi
Program Director
James Tosland
Senior Product Strategist
Marc Gilbert
Technology Project Manager
Molly McGaughan
Managing Director
Paul Harrop
Lead Product Strategist
Rory Carroll
Creative Director
Victor Hernandez
Technology Director

Relevant Work

Google
Delivering tools, sites and design systems for Google Practice Areas.
BPM Supreme
DJs & Producers elevate their craft with a next-gen app.
BVI Customeyes
A custom Salesforce application that’s as sharp as their knives.
Fidelity
Digital hub connecting Fidelity's HR and finance apps.