The Brief
Modernize Topps.com with the goal of driving 15% of total revenue achieved by driving value through improved buying journeys.
Recently purchased by Fanatics, a new tech stack and a trove of content provided a massive opportunity to improve engagement and increase sales.
From fan to collector
Integrating exploration routes throughout the purchasing journey turn fans into collectors. This involves bringing contemporary e-commerce expectations to Topps.com, including advanced search and filtering capabilities across all collectible aspects.
Drive purchase through scarcity
Enhance the item-level view to drive conversion by appealing to the collector's mindset, which values limitation. This will be achieved by clearly showing how limited an item is (by time, quantity, or other metrics) to enhance the value proposition of both the site and the collectibles.
