Wall street journal pitch concepts
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Leadership needed to breath new life into an iconic institution that was losing readers to social media.
The goal was to improve discoverability of deeper content and drive subscriptions through a refreshed digital experience.
Editorial grid
Leaning into the paper’s heritage, this layout features an exposed navigation and expanded logo acts as a bridge to the old design. Bold imagery and simplified content structures provides a modern yet refined digital experience.
New Media layout
Inspired by upstart media brands like TechCrunch and The Verge, this layout utilizes a bento-box motif with san-serif fonts and streamlined header.
The Home Feed
To attract a younger audience and deliver a more tailored experience, a news feed delivers WSJ content based on popularity, profile, interactions and subscriptions.
