Best in Class Destination
After doing research with Caribbean travelers, we identified numerous areas to separate Aruba from the rest of the islands.
Defining the Experience
Aruba was often mistaken as being sleepy and lacked excitement. Through research and strategy, five key personas were identified and a personalization strategy was developed to target each audience with content that resonated.
One happy island
The homepage is personalized based on pathways into the site, content interaction, and saved preferences. An immersive full motion video and curated experiences showcase Aruba’s culture, people and entertainment.
Immerse yourself
The reimagined website showcase the natural beauty of the island, as well as friendly locals and their cultural heritage.
By making the content more immersive, visitors get a new perspective on what Aruba has to offer.
Why Choose Aruba
Category landing pages were broken into four themes to focus on the Aruba difference, the variety of activities, where to stay on the island, and information about Aruba.
Since Aruba businesses are curating their own partner pages, the detail page needed to be flexible to handle multiple levels of content and media.
REsults
Credits
