Catering to the audience
BFGoodrich has a passionate base of gear heads, tuners and racers that required a unique website that caters to their love of driving.
Two Distinct Experiences
Simplify the tire search process: “Find Tires” provides menus to identify a specific tire, while “Explore” groups tires based on driving habits.
The homepage has full bleed immersive imagery that captures the essence of BFG's tires.
Tailored Tire Results
Based on criteria entered from the tire selector, tires are listed in order of popularity based on the vehicle.
Background imagery relates to the type of activity the tire is best suited for.
A storied history
BFG Nation features drivers, upcoming events, news, and social media activity. Combinded with a long, storied history making tires, the Heritage section features key milestones over the past 100+ years.
3D rendered tires
Collaborating with the production company BigBlock, all 28 tires were 3D rendered for infinite flexibility when displaying tires on the website.
REsults
