Tailored Experience
We focused on 5 key driver profiles that would receive personalized experiences across CRM, OLA, Social and a
responsive website.
Personalized for you
The MINI homepage would feature imagery and vehicles that are based on the customer profile and location. A bento grid provides a glimpse into the number of ways to customize the vehicle.
Further down the page are key attributes that showcase MINI's unique proposition.
The Configurator
MINI is known as the industry benchmark for customizing a vehicle. To build off that accolade, the new configurator is refreshed to provide a cleaner layout and more focused content.
Vehicle model page
To jumpstart the configuration process, the model page allows the visitor to passively make alterations to the vehicle, while also promoting the unique attributes of MINI.
REsults
Credits
